BIG DATA AS AN IMPROVEMENT OF THE TRADITIONAL DATA
Opposing traditional stats and data in retail, tourist or transports sectors, translated as a CONVERTION RATIO, VIABOX offers state-of-the-art information and services layers which improves quality of the aforementioned ratio.
So, being able to know stay lenghts or passers-by transits, creates new ratios to be considered:
- TIME-CLIENT RATIO, measuring the time a client spends within a tourist or commercial area.
- TIME-PASSERBY RATIO, useful to measure promo or showcasing campaigns for tourist info or street retail.
Furthermore, the CLIENT-PASSERBY RATIO is an indicator of success for any outdoors campaign.